Why Marketing Plans Are Important For Small Businesses
- Are you looking for ways to grow your small business?
- Have you tried a few tactics and they did not work?
Marketing Plans are important for small businesses for a lot of reasons. Our coaches often find that most of the businesses we start working with do not have clear marketing plans. In this post we are going to outline why we think that marketing plans for small businesses are important.
Reason #1: A marketing plan is strategic plan
Do you plan for other aspects of your business, such as inventory, production and billing? By planning your marketing efforts ahead of time is key to staying competitive. Creating marketing plans for your small business will keep you organized and give you a better chance for success.
Reason #2: A marketing plan helps you stay focused
Your marketing plan is a map to guide you toward your goals. A marketing plan will help you coordinate your efforts and be proactive vs. reactive. With a marketing plan you will be realistic about your time and dollars that you have to put into marketing. A plan will help you stay organized and on track throughout the year. Your marketing is more likely to get done when you take the time to identify what you want to do and when you want to do it.
Reason #3: Write it down
Plan your marketing efforts by first identifying your market and then letting it determine how to proceed. Which events and opportunities will help you accomplish your goals? Is it in your best interest to build a new website or stick with the old one? Think strategically about where you need to be one, two and five years down the road. Consider what business you’re in and the natural cycles of your industry. A marketing plan will include marketing objectives, strategies, brand positioning, messaging and public relations activities.
Reason #4: Use a calendar to keep on top of your marketing efforts
Once you have identified the events and activities to target, incorporate your marketing plan into your current schedule. Some people find it easiest to use a wall calendar. Others like a desk calendar or a computerized program. This is extremely important. You will need to make sure that your efforts are completed on-time.
Reason #5: Set goals & assess your efforts
Think about the marketing ideas you want to implement. Determine how you plan to implement ideas. Also, be sure to examine your ideas to see whether any can be used to achieve more than one goal. Think about whom you want to reach when you want to reach them and how you’re going to do it. Then mark it on your calendar. When you plan your marketing efforts and merge them smoothly with your other responsibilities and commitments, they are more likely to pay off.
Marketing Plans are the most important thing you can do for your business. What makes DIYSB different? We recommend that ALL of our clients complete marketing plans before trying to implement marketing strategies.
Do you need a marketing plan for your business? Signup for your DIY Marketing Guide and do it yourself. OR fill out the form below for a FREE marketing assessment from one of our coaches/consultants.