Why Do I Need A Website For My Small Business?
The days of sending sales people out to drum up sales and sit around an cold call are long gone. Customers are flocking to search engines (Google, Yahoo and Bing) to get their information about your products and competitors products. So, Why do you need a website?
First of all, not just any old website will do. It is important to understand your business and product before you jump into building your website. Do you have a marketing plan? This will help you and your web designer build the right website for your business.
Why do I need a website?
1. It’s open 24/7.
A well designed website will help your business communicate with current and potential customers. Remember that everyone is not on the same sleep schedule.
Having a solid presence online will increase your chances of being found and your opportunities to make sales increase
2. Make a positive impression.
Your website should be an extension of your physical business. Try to make your website look very similar.
Chances are many of your customers will first learn about your business from visiting your site, which then becomes your first opportunity to make a lasting, positive impression. A site that looks clean and is easy to navigate makes a big difference with consumers while a confusing one will drive them away.
Even if you’re not selling your good or service online, a webpage will direct readers looking to contact you, which then leads us to…
3. Showcase your business.
Whether you’re an artist or you manufacture a good, you have a message. Maybe you love painting landscapes or you’re dedicated to creating environmentally-friendly products. Whatever you do or represent, a webpage is a great way to show off your talents and products for your customers to see.
Even if your business provides a service, such a plumbing or carpet cleaning, highlight what your service does best and the employees who make it happen. Post pictures of a bathroom in disarray and then an image of the same bathroom after you’ve completed your work or of a carpet before and after it is cleaned. Visual examples let your customers know what they’re getting and how effective your work is.
4. Get found anywhere.
The days of the phone book have long since passed and the browser is increasingly losing its users. Not all customers are sitting at home searching for a business on their laptops. Many are on the go, searching for a product or service on their phone or tablet, and if they can’t find you, then they’ll go to the person they can find: your competitor.
5. Opportunity to get leads.
The goal of any advertising campaign is, at its core, to generate leads that will turn into customers. A webpage can help you get the right kinds of leads that will better help you connect with interested customers, rather than to just a large group of people.
Many businesses like to ask for webpage visitors to sign up for their newsletters or fill out a quick form in order to access certain content, such as an eBook or blog, on their site. Those who are interested in your product or service will go the extra mile for your content and sign up, which means you now have a handful of great leads who need only a bit more convincing.
Why Do I Need A Website Goals:
- Take a step back: Understand your business and products before you start building.
- Define your goals: Decide what you want to get out of your website.
- Get help: A bad website is worse than no website at all.
- Get started: Don’t wait another year thinking about what could be.