Do You Need An Outsourced Marketing Manager?
How is your current marketing team performing? Many businesses are learning that outsourcing marketing responsibilities or departments can be a good idea.
You will need to decide whether you should outsource your entire marketing strategy, part of your efforts or none at all. First, you need to really understand your company and its capabilities.
Prepare for Success
When growing a business, it’s critical to do what you are good at. You will need to do what you do best!
If you’re great at creating a product, then focus on that and let experts in their respective fields come in and execute other business functions.
It is expensive to attract top tier talent. Also, nearly impossible to lure great hires to your business in competitive markets. If you are a newer brand that hasn’t yet established itself from other players in the market or even an established brand exploring a new space. Bringing on the top talent you need can be timeconsuming, expensive, and impractical.
It is common practice already to outsource your development team, accounting team, customer service, and many other facets of business. Doing so saves overhead, commitment, recruiting time, training time, and expenses of full-time staff, while allowing you to tap into experts without all the associated expenses.
The Benefits of Outsourcing
Outsourcing your marketing team has recently become a more common practice. And since there is still a very small community of successful marketing professionals. For new companies, or a company just exploring digital, it will be hard to attract top talent.
If you’re a startup, small business, or an organization focused on other growth initiatives such as product, bringing your marketing efforts to an agency that can strategize and execute across multiple marketing channels could be key.
Additionally, you can get all the perks of having a multimillion dollar marketing staff, but stick within your budget. Outsourcing provides these marketing experts who have likely worked with top tier brands — at a fraction of the cost with no long-term commitment.
Additional Outsourced Marketing Manager Benefits:
Cost: At much less than the cost of one full-time executive, you get an entire team of experts.
Access: With the right marketing firm, you still get complete access to all of your data and learnings — no hidden fees/total transparency.
Time: You save on all of the time it takes hiring someone — or trying to learn the entire Internet marketing field yourself.
Experience: Your team will benefit from the experience the marketing team brings to the table, such as familiarity with your target market and the many marketing channels and opportunities available.
The benefits are endless:
The alternative, trying to hire an entire team in-house, can be very expensive and usually doesn’t land you the same level of expertise and experience.
Find the Right Fit
Of course, outsourcing marketing isn’t going to be the right fit for every organization. Your job as the President/Owner of your company is to know if it’s right for your capabilities. The upside of handling marketing internally? You will have your own people dedicated to finding creative ways to market your brand with the ability to pivot that strategy on the fly.
If you are well-financed, larger organization, it is important to have an internal marketing team as well. With agencies, you generally set up a strategy and execute, but you are not going to have a soldier finding strategic relationships and creative marketing strategies outside the standard scope of marketing.
Besides, who knows your company, product, or service better than your internal employees? They can bring a true passion and some on-the-ground knowledge to your marketing efforts.
Outsourcing your marketing team is a big decision for any business. Used correctly, it can bring plenty of value by putting your marketing in expert hands. The key component is to know and understand your company and its needs.
Interested in an Outsourced Marketing Manager? Fill out the form below and we will show you how outsourced marketing can help your business grow faster.