How To Write A Small Business Marketing Strategy
Are you struggling with your small business marketing strategy? Writing a small business marketing strategy can be an overwhelming task if you do not know what to do. It is one of the most important things to have when planning to start or grow a small business. Below we will outline what you need to do to be successful.
Important Tip #1:
Get Organized: Most times our coaches find that the small business owner or sales professional needs to get organized. They are great at what they do but there is no documentation. You will need to sit down and get all of your supporting documentation and ideas in one place! (This is one of the first things we have our clients do in our Marketing Guides.)
Important Tip #2:
Be Patient: Nothing happens fast when you write a small business marketing strategy. We would like to think that everything happens overnight. Chances are, this process will take you about a year to get it dialed in just right. Don’t get frustrated! Keep at it and you will not regret the time you put into this project.
Important Tip #3:
Get Feedback: It is important to get outside feedback from other people not in your business. A fresh look at your business can go a long way. Look to friends, family and other business professionals for ideas.
Important Tip #4:
Revise, Test and Tweak: When your write your small business marketing strategy be prepared to change it a few times. The marketplace is always changing. What worked a few years ago might not work today. Be prepared to revise, test and tweak your strategy on an ongoing basis.
Important Tip #5:
Don’t Quit: A small business marketing strategy is a great tool to grow your business. We find that a lot of small businesses stray away from the strategy once sales start to increase. Stick with the plan and revisit your long term goals. Running a business is a marathon and not at sprint!
Need a guide to write a small business marketing strategy? CLICK HERE