Are you trying to find that 1 marketing idea you need for small businesses? Look no further!
Here is the deal. We talk to small businesses and work with them on a daily business. Anywhere from 500k-10M in annual sales. We hear it all. The one constant thing we hear is that they need or want more sales. Don’t we all? Often we find ourselves looking for the next big thing or the 1 marketing idea that will drastically increase sales and propel our business to the next level. Well, we have the 1 marketing idea that will help you get there.
Most small businesses we work with are on a tight budget. They can’t afford 20k per month for a marketing staff to help them get more leads. We all know that we need more leads to get more sales. How do you do it on a tight budget? Let’s look at an example first.
The Business: The small business currently does 1M in annual sales and at one time they were at 1.5M in annual sales. Over the years sales have slid and they just figured it was bad for everyone else too. They would like to get back to 1.5M in sales within the next two years. The problem is that they do not have a clue how to get there.
Option 1: The Same Thing
Keep on doing the same thing and hope that new customers find them or old customers call in and place an order. Sound familiar? We don’t recommend going with this option but it is up to you…
Option 2: Old School Sales
Do it the old school way. Hire a sales person to go out and “drum up business”. This used to be a good option but the days of walking into a company without an appointment are long gone.
Option 3: Hire The New Kid
We like to think that all of the young kids that know how to use the internet are the best marketers that money can buy. Really? Just because your kid or neighbor has a Facebook page doesn’t make them a marketing professional. Do you really want to put the future of your business in the hands of a person with zero experience? We didn’t think so.
Option 4: Get Affordable Marketing Help
Here is the deal. We know that most small businesses see marketing as an expense instead of an investment. Heck, you made it this far without having to invest in your business. Right? Times have changed though! People search for information differently than they did ten years ago. Can we agree on that? So, get someone to come in and take a look at your business. We offer a FREE Business Marketing Strategy Session for small businesses. What will it hurt?