Do you need an Affordable Cincinnati Marketing Plan?
Marketing is the most important neglected function for small business owners. More times than not, we approach marketing like driving a NASCAR. Weaving and turning, speeding up and slowing down. Just doing whatever we can without stopping to think about whether it makes sense for our overall business goals.
It’s great to keep your marketing fresh and up-to-date by marketing your business in new ways. But if you don’t take the time to look at each part of your marketing mix and how it fits into the larger scheme of things, you could be wasting time and money. That’s exactly how most small business owners treat their marketing strategy.
Creating a marketing plan for your business can help ensure that you’re maximizing your marketing dollars. So how do you get started?
Think of your marketing plan as a “business plan” for your small business marketing. If you are a startup business, a marketing plan should be part of your overall business plan. If you’re beyond the startup stage, you still need a marketing plan to keep your efforts on track throughout the year.
Below are the key things your marketing plan should cover.
Marketing Message: What image of your business are you trying to get across in your marketing efforts? Think about your product or service.What kind of features and benefits do you offer or do you want to offer? What makes your company different and better than the rest? You ongoing challenge will be to keep that in mind throughout the year.
Target Customers: What is your target market? Information you need to know includes how big the target market is, its demographics and its buying habits. How much money do your target customers spend on products or services like yours?
Marketing Tactics: Once you know who your target customers are and have an idea how to reach them, your marketing plan should specify which marketing methods you will use. Below are some popular tactics to use when marketing your small business.
- Your website
- Online advertising
- Email newsletters
- Social media such as Twitter or LinkedIn
- Public relations
- Direct mail such as postcards or letters
- Advertising (print, radio, cable, out-of-home)
- Marketing materials (business cards, flyers or brochures)
Setting Goals: It’s critical to measure the results of your marketing efforts so you know what’s working and what isn’t. However, in order to measure results, you need to know what results you want.
Create goals that you think are reasonable! Track your results and make changes to your marketing plan accordingly. If you see that one method is generating more actual sales than others, focus on the method that’s getting results and put more of your marketing budget there.
A marketing plan is traditionally created for a 12-month period so you can forecast your marketing costs for the year and plan in advance how you will market during peak seasons, such as the holidays. But be sure to review your plan quarterly to make changes as needed and ascertain if you’re heading in the right direction.
A marketing plan is a tool not just for you, but for everyone in your company who’s involved with marketing. Get your team involved in creating the plan and reviewing the results. Working together on a marketing plan will give everyone a sense of ownership in the sales process, which always leads to better results.
Do you NEED an Affordable Cincinnati Marketing Plan? Your next step is to fill out the contact form below. Theo, our Director of Consulting will contact you to discuss your marketing needs.