Here’s how to know if your Cincinnati Marketing Plan is working:
First of all, do you have a marketing plan? If not, do not pass go and do not collect $200. Instead, click Contact Us and let’s get you going in the right direction.
Every business owner knows that marketing is important. But few spend the time to evaluate the success of their marketing campaigns. Most will try a few things and if they fit in the budget. If there are enough clients coming in the door, they will look no further.
Your integrated marketing strategy most likely contains multiple avenues of attack: billboards, newspaper ads, phone book ads, a website, TV and radio ads, in-person networking, sponsorship of community activities, and more. Some of those are likely working for you (online), while others likely aren’t (the Yellow Pages). Do you want to know why having all of these tactics at once is a bad idea?
How can you tell which marketing efforts are working and which are worth getting rid of?
One of the great things about online marketing is that nearly everything is measurable: traffic, clicks, time spent on your website, number of pages viewed, and more. Your website traffic, blog traffic, and pay per click rates are all great measures of how effective your online marketing is. A few stats in particular to take notice of are:
- The number of visitors (obviously),
- The bounce rate (the percentage of people who visit your site and immediately click away — higher is worse),
- The time spent on your site (you’ve piqued their interest),
- Pages viewed on your site (ditto), and
- Conversions (contact form submissions and/or phone calls).
2. Client Surveys.
How many times have you read the “How did you hear about us?” question? Well it’s your turn: As part of your intake paperwork, try polling clients on why they chose you over all those other DUI lawyers in Los Angeles. Was it your billboards? Blog posts? Flat rate, transparent pricing? Yelp reviews? A referral from a friend?
This is also a great way to weed out marketing that isn’t working — if nobody checks the box for “Yellow Pages,” you can feel free to drop that from your integrated marketing strategy.
3. Your Business’s Bottom Line.
The greatest measure, of course, is how your business is faring financially. Since you started your marketing campaign, has your calendar suddenly filled up? Is your bank account exploding? Are you rolling in a Ferrari rather than a Honda?
Blog traffic is great. Clicks to your website are a nice start. But none of that matters if those online visitors don’t turn into paying clients.
How do you get the BEST Cincinnati Marketing Plan that money can buy?
Step 1: Have you or someone in your organization written a marketing plan? If not, get some help. Stop spinning your wheels trying to figure it out all by yourself.
Step 2: Have an idea of what goals you want to achieve. Do you want to increase sales 200%, 300% or even more? Is brand awareness your objective? An outside opinion from a consultant can help too.
Step 3: Actually DO SOMETHING! Most businesses fail or under-perform from the lack of taking action. A coach or consultant can keep you on track and MAKE or HELP you get the job done.
ARE YOU READY TO GET A CINCINNATI MARKETING PLAN THAT ACTUALLY WORKS?
Fill out the form below if you are SERIOUS about increasing your sales 300+%. Theo is ready to show you how developing the right Cincinnati Marketing Plan can change your life and your business.