Learn How To Market A Small Business:
Learning how to market a small business can be tough. Every business is a little different. It is important to not jump into the tactics without understanding what needs to be done first. Often we find business owners and sales professionals wanting to jump into SEO, PPC and email marketing right away. More times than not the business is not ready for any of those things. How do you get ready? You need to know where you are going!
Do you want to know why books, videos and seminars don’t work? Simple, there is not an actionable plan and sequence to keep you on track. Crazy simple, huh? Well, we have written a guide to help the small business through their journey of growing and increasing sales. We also have you covered if you need a little more help.
What will you learn?
How To Market A Small Business
You don’t need to be a genius to be a good marketer or sales professional. There is not an “easy way” or a “get rich scheme” that works either. Every small business is different — the marketing plan and tactics for a online retailer are entirely different from those of a insurance agency. However, the process of building a plan, sticking to it and applying the time and resources it needs is the common secret to success in marketing.
Here are few tips to help you be brilliant at marketing:
Get the know-how. Knowing what not to do when it comes to marketing is as important as knowing what to do. Let’s face it, you need to know where you going and how you are going to do it.
Know your target market. ‘Anyone who is breathing’ is not a target market! Targeting your marketing activities fairly and squarely at the people who need and want your service or product is the secret to creating quality enquiries and getting prospects to open their wallet.
Understand that marketing is not advertising. Don’t make the mistake of thinking that advertising and websites are the only two ways to attract more business. You can market your small business in literally hundreds of ways, so it pays to know what they are and then eliminate the ones that won’t work, or that you can’t afford, up-front.
Set sales goals. Marketing really is a numbers game. Marketing efforts that won’t directly or indirectly bring in new business have absolutely no point. Know what your goals are in terms of revenue, expenses, profit, number of enquiries and, of course, number of new sales.
Understand the four P’s of marketing. Getting your product, pricing, placement strategy (distribution) and promotional strategy humming along and working together is crucial to good marketing.
Do you need to know where you are going? We can help!