Marketing Info

Marketing Info, Tips and Guides for your small business:

Why DIYSB Marketing? Our marketing info keeps your small business on track! We understand that the small business owner does not have 10’s of thousands of dollars per month to spend on a full time marketing employee or consultant. We have developed a system to give you the direction and coaching that you need in an affordable package that fits your needs and goals.

Getting the right marketing info is extremely important when you want to increase sales for your business. Without the right direction and marketing info business owners and sales professionals often spend 90% of their time trying to figure out what step is next. Our DIYSB marketing info guides tell you exactly what the next step is. Plus you will get weekly marketing tips that our marketing and sales coaches use every day.

What is included in our marketing info guides?

Below is a sample of a few steps we cover in our 52 step guide….

  • Market Research: Understanding your market is one of the first things that you need to do when trying to build or grow your business.
  • Your Product: What is your product? You would be surprised how many business owners and sales professionals can’t describe their key products.
  • The Ideal Client (Target Market): You will need to learn how to get really good at selling to your “ideal client”. These customers will be 90% of your business.
  • Differentiate Your Business: So, you have a great product. How does it compare to your competition? What do you do that is different? We will help you decide how to differentiate your product.
  • Goals: You need to know where you are going in order to get there!
  • Budget: Do you currently have a budget? Most small businesses just spend when they have it. Setting a budget will ensure your future success!
  • Website Design: A strong website in today’s business world.
  • Writing Your Website: Writing a website is unlike writing your sales collateral. It is a specialized way of writing.
  • Competitive Analysis: Lean who your competitors are and how you compare.
  • Social Media Management: Social media can be a powerful tool. Does social media make sense for your business?
  • FAQ’s: Simple FAQ pages can improve your website conversions. Do you have a FAQ page?
  • Referrals: Learn how to turn your current customers into referral machines.
  • Focus on Selling: Does your sales team spend more time on the little things vs. selling. Developing a plan to streamline your sales process can free up time to let your team do what they do best.
  • Nurturing: Leads do not become customers automatically. How are you nurturing your leads?
  • Future Plans: Do you have plans for the future?

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