Week 9 | Product Overview

Week 9: Product Overview

DIYSB Small Business Marketing Gude | Week 9: Product Overview

Writing product overviews and descriptions can be tricky. Below are a few tips to keep in mind when writing for your catalogue or website. Pick a product and write a new overview/description based on the tips below.

1. Focus on Your Ideal Buyer: When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all.

2. Entice with Benefits: When we sell our own products, we get excited about features and specifications. We live and breathe our company, our website, and our products.

3. Avoid Yeah, Yeah Phrases: When we’re stuck for words and don’t know what else to add to our product description, we often add something bland like “excellent product quality”.

4. Justify Using Superlatives: Superlatives sound insincere unless you clearly prove why your product is the best, the easiest, or the most advanced.

5. Appeal to Your Readers’ Imagination: Scientific research has proven that if people hold a product in their hands, their desire to own it increases.

6. Cut Through Rational Barriers With Mini-Stories: Including mini-stories in your product descriptions lowers rational barriers against persuasion techniques. In other words, we forget we’re being sold to.

7. Seduce with Sensory Words: Restaurants have known it for a long time: sensory words increase sales, because they engage more brain processing power.

8. Tempt with Social Proof: When your web visitors are unsure about which product to purchase, they look for suggestions what to buy.

9. Make Your Description Scannable: Is your web design encouraging web visitors to read your product descriptions?

Weekly Goal: Write your product descriptions. How does you new product description look? Now apply this same technique to all of your products. You are now starting to see a big difference in you business and products.

Need help writing your product overview for your products? Let our team at DIYSB point you in the right direction.

Your Name (required)

Your Email (required)

Phone

How can we help?

Leave a Reply