Week 6: Marketing Goals
In order to get somewhere you need to know where you are going. Goal setting is an important part of the marketing strategy. It is important to set aggressive but attainable goals. This week will focus on setting sales goals. Eventually the goal is to be able to tie in marketing activities to drive sales results.
1. What are your current annual sales?
2. Do you plan on adding additional sales staff?
3. What do you think a reasonable marketing budget would be?
4. What would be your ideal annual sales of your business?
Now that you have an idea of where you want to be it is important to create a daily routine to reinforce these goals within the organization. It does not matter if you are selling 10 million per year or 10 thousand per year. A great marketing and sales strategy coupled with a routine will increase sales year over year.
Set a Routine: (Put it on your calendar right NOW!)
1. Review your sales goals first thing in the morning every day. Say your big picture goal out loud. At the end of each day, review how the day went, and set goals and actions for the next day.
2. On Friday, review the week and set goals and actions for the next week.
3. Once per week, review your goals with your team. Along with goals, milestones, and progress, you should discuss any hassles or potholes that are holding you back so you can fight your way through them.
4. Once per month, meet with a small group of people you trust to review what you’re doing, where you’re headed, what you’ll do in the next month, and get ideas for how you can achieve more and shake off any nagging hassles that are holding you back.
5. Once per quarter, review your progress toward your annual goal. Set no more than 3 quarterly priorities that you’ll direct all your passion, energy, and intensity toward so you can stay on track to meet your annual targets. During the quarterly meeting, step back and ask yourself, “What do I absolutely, positively need to get done over the next three months to achieve my annual goals?” Define it, commit to it, and set your monthly targets and actions for the next three months.
6. Once per year, set your targets for the next year. Make sure you ask yourself, “What do I need to do to get to my big picture goal?”
Weekly Goal: Set goals and a routine and put them on your calendar. You have to know where you are going in order to get there.
Do you want to learn how to set the right goals for your marketing?