Week 19 | Website Launch

Week 19: Website Launch

DIYSB Small Business Marketing Gude | Week 19: Website Launch
You are on your way to getting more sales for your business. You have a great product (or service) and your website is now optimized to be a sales conversion machine. Now it’s time for the next piece of the puzzle… getting targeted visitors to your website so they’ll buy.

Step 1: Announce your Site with a Press Release

A simple 1-page press release can be the most powerful marketing tool in your arsenal. Why? Because a press release is an effective way to get your news distributed across the internet news channels for generating market awareness, in-bound links for SEO and new visitors to your website.

Step 2: Start Up a Pay-Per-Click Campaign

The very best way to create instant and sustainable traffic is through pay-per-click (PPC) search engine advertising with Google AdWords, Yahoo! Search Marketing Solutions and MSN adCenter. In fact, according to the Jupiter Media Metrix “Online Advertising Effectiveness” study, advertisers are receiving the highest return-on-investment from pay-per-click search when compared to other forms of advertising.

Step 3: Create and Launch a Free (or low cost) Blog

After your PPC campaign is set up and making you a profit, now it’s time to do the things that will really build your business and give you a healthy ROI over the long-term week-after-week and year-after-year. Now it’s time to build your natural search engine rankings and traffic with the most powerful search engine optimization tactic available today… Blogging.

Step 4: Submit your Website to the Internet Directories

Links are the fundamental building blocks of the Internet and Search Engine Optimization. Having links pointing to your site is what makes your site visible and are vital to ranking high in the search engines. Getting your site submitted to the Internet directories like Open Directory www.dmoz.org and others is a great way to build you a foundation of keyword optimized links and tap into a new source of qualified visitors.

Weekly Goal: Do you need help or are you on track? Does this sound like too much work? Well, it’s a lot of work. PPC, Press Releases, Blogs, Articles and Search Engine Optimization are today’s most effective methods for generating a quick surge of immediate traffic to your site as well as long-term sustainable traffic for building your business.

Do you need help with your website launch strategy? Our strategic marketing consultants can help!

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