Week 18: Video
Most small businesses don’t have a marketing budget that allows for big video productions. Most don’t even have anyone on staff that specializes in video. That doesn’t mean that your small business can’t create compelling messages using video. Video is projected to account for 74% of all internet traffic by 2017. So if you want to stay relevant in your industry, it needs to be part of your overall marketing strategy.
1. Use Short-Form Video for Big-Time Impact
Although Lowe’s isn’t a small business, they have a brilliant Tumblr blog called “Fix in Six,” where they use six second Vine videos to show home improvement projects and tips. Anyone can use a mobile device to create videos with apps like Vine or Instagram for free.
2. Create a Free YouTube Channel
Setting up a YouTube channel for your business is easy and free. And since YouTube is owned by Google, you have the potential for high search visibility. When publishing your videos, be sure to include a descriptive title, as well as relevant tags and category information for higher rankings.
3. Use an App for Easy Video Editing
There are several video editing apps that you can download for free, or for just a few dollars.
4. Share Your Expertise
Hopefully, you’re already using content marketing as part of your strategy. Video blogging is another great way to use thought leadership to engage your audience.
5. Show Your Product in Action
If you are marketing a product, what better way to show its value then a video demonstration?
6. Be clever
No amount of money or video expertise can compare to wit, cleverness, and a truly good concept.
Weekly Goal: Your goal is to make at least ONE video this week.
Do you need help putting video into your small business marketing plan?