Week 16 | Business Reviews

Week 16: Business Reviews

DIYSB Small Business Marketing Gude | Week 16 | Business Reviews
Why Business Reviews?

  • 88% have read reviews to determine the quality of a local business (vs. 85% in 2013)
  • 39% read reviews on a regular basis (vs. 32% in 2013)
  • Only 12% do not read reviews (vs. 15% in 2013)

Analysis:
Nearly 9 in 10 consumers have read online reviews to determine the quality of a local business, and 39% do on a regular basis.

Here’s how to start.

Start by Creating a List: You’re going to want to spend a lot of time on Google searching for all the sites that would be a good fit for reviewing your product. Chances are your initial searches will lead you into more searches, so prepare to devote a good chunk of your day to this. As you are performing these searches, list the URLs of all the websites you come across that might give you a review. Depending on how you like to work, you may want to contact them as you come across them, or simply list all the ones you can find first. We think it’s a good habit to go ahead and contact them as soon as possible so you can quickly gauge a return on your efforts.

For starters, don’t send out long canned emails. Start your first email out short and conversational. For example:

A List of Review Sites
Below is a list of sites that review products. By no means is it comprehensive. Depending on what you are selling, some of these sites might be in the wrong niche. The point here is really to show you the type of sites to look for, just so you get a feel for it.

Weekly Goal: Get a review of your product. We suggest trying hard to find blogs that are related to what you are selling that normally don’t do reviews.

We can provide you with guidance to complete your business reviews. Why try to figure it out all by yourself?

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